Free Legal Marketing Resources by Angelo Perone
Battle-tested playbooks, compliance checklists, and templates developed from managing $3+ million monthly in legal advertising.
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Playbooks
Comprehensive Guides
Legal Marketing Playbook 2026
The comprehensive guide to legal lead generation—creative development, platform selection, intake optimization, and scaling profitably.
Coming SoonThe Intake Optimization Playbook
Why most law firms lose 50%+ of qualified leads—and exactly how to fix it with call timing, follow-up sequences, and AI qualification.
Coming SoonScaling Ad Spend Profitably
The framework we used to take a California firm from $20K to $1M+ monthly spend while maintaining efficiency.
Coming Soon
Checklists
Quick-Reference Checklists
SB37 Compliance Checklist
Navigate California's legal advertising regulations with confidence. Complete compliance checklist updated for 2026.
Coming SoonIntake System Audit Checklist
The 23-point checklist we use to audit intake systems and identify where firms are losing cases.
Coming SoonCampaign Launch Checklist
Pre-launch checklist covering creative, tracking, landing pages, compliance, and testing protocol.
Coming Soon
Templates
Ready-to-Use Templates
Lead Gen ROI Tracker
Track true cost per signed case, identify top campaigns, and surface optimization opportunities.
Coming SoonMonthly Metrics Dashboard
Visual template for tracking leads, conversions, cost per case, and revenue ratios.
Coming SoonCampaign Attribution Template
Multi-touch attribution tracking to know which campaigns actually drive signed cases.
Coming SoonGet the Complete Resource Bundle
All playbooks, checklists, and templates in one download.