Why "Good Enough" Intake Is Killing Your ROI
The hidden conversion crisis costing PI firms millions—and the 5-minute fix that changes everything.
Articles by Angelo Perone
Curated articles on legal marketing, business scaling, discipline, systems, and the mindset that builds 7 and 8-figure companies.
Legal Marketing
Mastering Legal Lead Generation
Deep dives into the strategies, tactics, and systems that drive profitable legal marketing campaigns.
The Anatomy of a $1M/Month Legal Campaign
Breaking down the creative, targeting, and optimization strategies behind our biggest scaling success.
SB37 Changed Everything: What You Need to Know
California's new legal advertising regulations and how compliant firms are actually winning because of them.
Business Scaling
Growing From Startup to Empire
Lessons learned from scaling Case Connect to $45M+ and helping countless firms achieve 7 and 8-figure success.
The $20K to $1M Scaling Framework
The exact process we use to scale ad spend 50x while maintaining—and often improving—ROI.
Why Most Agencies Fail (And How We Didn't)
The counterintuitive decisions that took Case Connect from $0 to $45M in under 5 years.
Discipline & Systems
The Mindset Behind the Results
Business success starts between the ears. These articles cover the mental frameworks and systems thinking that drive execution.
Execution Over Talk: The Only Metric That Matters
Why strategy without execution is worthless—and how to build a culture obsessed with shipping.
One Offer, One Funnel, Five Years: The Power of Focus
Why shiny object syndrome kills more businesses than competition—and how to stay locked in.
AI in Legal Services
The Future Is Already Here
How we're using AI to transform legal lead generation, intake, and case qualification.
AI Intake: The Technology Behind 10x Conversions
Inside the AI systems that qualify cases in real-time and turned a 1.5% conversion rate into 15%+.
"Failure is good. You're going to fall on your face and things aren't going to work. It's all about your mindset—did I learn something? Or you can be a pessimist and let that loss be your excuse to quit. Embrace your failures. Learn from them. Never make that mistake again. Then it was worth every penny—maybe tenfold."
Angelo Perone
On the mindset that builds success