Case Studies: Real Legal Marketing Results

5 detailed case studies documenting exactly how Case Connect has helped law firms scale from struggling startups to 7 and 8-figure powerhouses. No theory—just documented results.

The System Behind the Results

As featured in the Los Angeles Times, Case Connect's AI-powered approach to legal marketing represents the cutting edge of performance advertising. These case studies document the methodology in action.

Documented Results

5 Transformational Case Studies

Each case study includes the challenge, the strategy, the execution, and the measurable results. These are real firms—real numbers—real transformations.

01

California PI Firm: $20K to $1M+ Monthly Ad Spend

When this California personal injury firm first approached Case Connect, they were spending $20,000 per month on advertising with wildly inconsistent results. Some months were profitable; others were disasters. They had no systematic approach to creative testing, their intake process was leaking qualified cases, and they had zero visibility into true cost per signed case.

Over 18 months, we rebuilt everything. We implemented AI-powered call scoring, redesigned their creative strategy based on data-driven iteration, and built intake systems that captured cases their previous process was losing. The result: they now profitably spend over $1 million per month—a 50x increase—and have become one of the dominant PI firms in their market.

50x Ad Spend Growth $20K → $1M+ Monthly Spend 18 Months Timeline California Market
02

From Solo Practitioner to 8-Figure Exit in 4 Years

In 2021, a newly licensed attorney came to Case Connect with virtually nothing—no cases, no staff, no reputation. Just ambition and a willingness to execute. They became one of our first "all-in" partners, trusting us to handle all client acquisition while they focused on what they did best: practicing law.

For four years, we worked together exclusively. No other marketing vendors. No distractions. Just systematic, relentless execution of proven strategies. By 2025, they had built a practice so valuable, so systematized, so profitable that when they decided to exit, they commanded an 8-figure sale price. This case study documents every phase of that journey—the early struggles, the inflection points, the scaling decisions, and the ultimate payoff.

8-Figure Exit Value 4 Years Timeline Solo → Sale Journey Exclusive Partnership
03

Texas Firm: 10x Conversion Rate Without Increasing Leads

Most firms think their problem is lead volume. This Texas PI firm proved that's usually wrong. They were receiving 300 leads per month—plenty of potential. But they were only converting 4-5 into signed cases. A 1.5% conversion rate. They were paying for leads and watching them die in their own intake process.

We didn't touch their lead volume. We didn't change their ad spend. We fixed their process. We implemented our AI intake system that qualifies cases in real-time, trained their team on immediate follow-up protocols, and installed tracking systems so they could see exactly where cases were leaking. Same 300 leads. Now 45+ signed cases per month. Their ROI didn't improve—it was completely inverted. What was a money pit became a money machine.

4-5 → 45+ Cases/Month 10x Conversion Rate Same 300 Leads Texas Market
04

Regional Firm to Nationwide Operation: Multi-State Expansion

This firm was dominant in one state but terrified to expand. They'd heard horror stories about other firms that tried to go multi-state and got crushed by local competition, compliance issues, and operational complexity. They wanted to grow but didn't know how to do it without breaking what was working.

Case Connect became their expansion engine. We handled market research, compliance navigation (including the complex SB37 regulations in California), local creative adaptation, and intake scaling. Within 24 months, they went from one state to seven, with each new market reaching profitability within 90 days of launch. This case study details the exact playbook we used—the market selection criteria, the launch sequence, the compliance frameworks, and the scaling triggers.

1 → 7 States 90 Days to Profitability 24 Months Expansion SB37 Compliant
05

From Bankruptcy's Edge to 7-Figure Monthly Revenue

Not every Case Connect story starts from zero. This one started from below zero. A mid-sized PI firm had been burned by three previous marketing agencies, was hemorrhaging cash, and was 60 days from having to shut down. They came to us as a last resort—not because they believed in us, but because they had no other options.

We worked on a performance basis. If we didn't deliver, we didn't get paid. It was the only way they'd trust anyone again. Within 30 days, we had their first profitable campaign running. Within 90 days, they were cash-flow positive. Within 12 months, they hit 7-figure monthly revenue. Today, they're one of the top 50 PI firms in their state. This case study is raw—it documents the desperation, the skepticism, the early wins, and the ultimate transformation.

60 Days from Closure 7-Figure Monthly Revenue 12 Months Turnaround Top 50 in State
"Keep it simple. One stupid offer, one stupid ad, one funnel—and just juice that. I've had the same offer, the same ads, the same funnel for five years and it's worked. Anytime I tried doing something else, it failed. When you find something good, go all in."
Angelo Perone On the philosophy behind these results

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These transformations didn't happen by accident. They happened because firms committed to execution and partnered with a team obsessed with results. Your transformation could be next.

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